Alaska Airlines added over 300 flights to Hawaii from all over the West Coast. Wanting to promote the route and differentiate from its competitor, Alaska Airlines asked Wong, Doody, Crandall, Wiener to generate awareness for its tropical route.
We came to Alaska with the idea of cracking coconuts.
Essentially, we proposed the idea of digitally cracking coconuts for a chance to win airfare — and doing it all over Facebook to increase visibility and share-ability.
The campaign launched with a goal of attaining 100,000 fans in twelve weeks — we exceeded that goal in less than six weeks. Mai Tais for all.