Luxury goods consumers, it turns out, want to connect online with their favorite brands, but these marketers keep engagement to a minimum—and apparently for good reason.
Research by advertising agency Wong, Doody, Crandall, Wiener, given exclusively to Adweek, shows that while consumers flock to the Facebook pages of luxury labels listed in the recent Interbrand’s 2010 Best 100 Global Brands report, these brands are mostly unresponsive. In most cases, they do not even allow fans to post on the brand’s Facebook pages.
Read More PermalinkAdvertising agency Wong, Doody, Crandall, Wiener added two new hires to its creative department with copywriter Shepard Wallace and art director Luke Calabrese. Wallace and Calabrese will work on clients including ESPN and Activate Drinks.
Read More PermalinkIn the transparent, open world of Facebook where most brands are embracing the opportunity to build one-to-one relationships with their customers, luxury brands are bucking the trend, protecting their respective images by maintaining an aura of exclusivity with fans.
Read More PermalinkSEATTLE – March 29, 2011 – Advertising agency Wong, Doody, Crandall, Wiener hired senior digital connection planner Kerry Guard. She will be responsible for guiding the strategy, development and delivery of digital marketing communications for clients in the agency’s Los Angeles and Seattle offices. She also will oversee campaign analytics and work to promote emerging technologies and techniques for clients.
Read More PermalinkStudents, teachers, band members and cheerleaders packed the Compton High School gymnasium this afternoon. But this was no ordinary pep rally.
Out of the 80 Compton High School seniors with a 3.0 or better GPA, eight were selected to compete in a free throw-shooting contest for a chance to win $40,000 in college scholarships.
Read More PermalinkManhattan Beach resident Court Crandall documents the lives of eight Compton High School students with GPAs of 3.0 or greater as they prepare for a free throw competition in which they will net college scholarship money.
Read More PermalinkCan't get enough SIFF? Check out the 2013 trailer and bumpers! http://t.co/S0d7elSvK0
May 21, 2013
The Zoo is never the same place twice in our latest work for Woodland Park Zoo. Check it out! http://t.co/2QJc98v9qv
May 10, 2013
Our newest work for SIFF has launched! Head over to our facebook and try to name all the references in the trailer! http://t.co/NToRt3o9dV
April 26, 2013
Hiring a Digital Strategy Intern in Culver City. http://t.co/1UnVywQcWW
April 25, 2013
Hiring a Web/Interactive Developer in Seattle. http://t.co/5yURAZfGiU
April 24, 2013

