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December 2, 2011
3 Ways To Respect The "Co" In Consumer

When we look back at 2011, many will remember it as the year of the Occupy Movement, as the representation for the 99% found their voice, aiming to bring about change by influencing the controls of economic wealth and political power.

Meanwhile, earlier in the year, Professor Michael E. Porter of Harvard University published a paper in Harvard Business Review entitled “Creating Shared Value.” His writing focused on the redefinition of capitalism in order to create a value model where both economic and societal benefit is generated.

What each of these examples potently illustrate is the real power of our cultural values in society and how the foundations of capitalism, democracy, and consumerism are being profoundly redefined.

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